Coneli was born from a simple belief: that the things we carry every day should be as considered as the life we're building.

Conny is the heart and vision behind the brand — a marketing and sales expert with over a decade of experience in business development, e-commerce, and strategy, and a working mother who knows firsthand what modern women actually need. She created Coneli to fill a gap she felt herself: beautiful, functional accessories made with integrity. Every product, every decision, every detail flows from her commitment to building something that genuinely matters.

Francisco Javier brings that vision to life visually. With deep roots in brand design, creative direction, and leading global design teams across consumer goods and technology, he shapes what you see in Coneli — from the way the brand looks and feels to the photography that captures each bag in its truest light. Every image you encounter is his work, his eye, his craft.

Together, they pour their complementary skills — and their shared values — into a brand built for women who want to move through the world beautifully, sustainably, and without compromise.

We're so glad you found us.